Unlocking Business Growth: Four Scientifically Proven Goal-Setting Tactics

As we approach the end of the year, it's time to reflect on the well-intentioned decisions we've made.
Unlocking Business Growth | Amwork

You know the ones – eating healthier, hitting the gym, and perhaps even starting a new business venture. Yet, like many of us, you may find yourself falling short of these goals as the year draws to a close.

Don't fret; you're not alone in this struggle. A staggering 92% of people fail to achieve their New Year's resolutions, according to one study. We all aspire to secure that promotion, kick bad habits, read more, launch a startup, boost income, and save diligently. It's a pattern we see every year: lofty aspirations followed by swift abandonment.

However, it's crucial to acknowledge that effective goal setting and attainment are essential skills for success. The challenge lies in our inherent human nature – we struggle with setting and adhering to our own objectives, especially when the future seems distant and distractions abound.

But here's the good news – science offers proven techniques to help us set, work on, and achieve our goals consistently from start to finish.

Getting SMART About Goal Setting

A common pitfall is failing to set the right goals from the outset. Consider the times you've succumbed to the planning fallacy, where you set overly optimistic deadlines for projects. You believe it's a straightforward task until reality sets in, revealing an underestimated workload.

Extensive research confirms that our brains are ill-equipped to gauge the effort required for tasks, even for those due in the near future. The farther away a goal appears, the more elusive it becomes to grasp its true demands.

But the solution doesn't involve becoming a recluse; it revolves around setting the right goals to work smarter, not harder. This is where S.M.A.R.T. goals come into play, a concept I wholeheartedly endorse.

S.M.A.R.T. goals are Specific, Measurable, Actionable, Relevant, and Timely. Let's delve into why each component is essential:

Specific: A clear, defined objective replaces vague ideas like “getting fit” with something precise, such as “losing 15 pounds.” A specific goal must answer the five “W's” – Who, What, When, Where, and Why.

Measurable: Progress tracking is pivotal for goal attainment. Using the example of shedding 15 pounds, you can easily measure your journey toward this goal.

Actionable: Goals should prompt action. If your goal is as vague as “be happier,” it lacks actionability. Break it down into specific actions, like “devoting 2 hours daily to happiness-inducing activities.”

Relevant: To overcome the common pitfall of aimless goal setting, ponder the problems your goal solves. Rather than pursuing a vague notion of 'good,' reflect on why achieving this goal is meaningful for you or your business.

Timely: Assign a deadline to your goal. Research shows that setting a specific time frame makes you 91% more likely to succeed.

Take a glance at your annual goals. Do they seem vague, open-ended, and lacking deadlines? It's time to shift to SMART goals. By doing so, you'll have clear targets and actionable plans, steering away from nebulous statements with no roadmap to success.

Strategic Goal Setting: Scaling Peaks with Goal Pyramids

Entrepreneurs often possess an innate drive to tackle everything at once. While this trait can be an asset, it can also become a formidable obstacle.

The paradox of this “can-do” attitude lies in its dual nature. It fuels motivation and determination to pursue numerous goals simultaneously. However, it also leaves individuals susceptible to discouragement if immediate progress is lacking.

Your type-A personality may lead you to bite off more than you can chew, attempting to enact sweeping changes in one fell swoop. Eventually, overwhelm sets in, morale plummets, and you may abandon your objectives prematurely.

“Stop setting goals. Goals are pure fantasy unless you have a specific plan to achieve them.” – Stephen Covey.

Imagine this scenario: I invite you to dinner and present you with a colossal pie intended for your sole consumption. What would you do? Refusing might inadvertently offend me, so you'd be promptly shown the door, never to grace another dinner party. Especially after my painstaking effort to craft that pie! Take your vacation slides with you too; no one craves 150 photos of you awkwardly posing in slightly different backdrops!

However, if you opt to savor it “one bite at a time,” you're a bona fide entrepreneur.

One common reason people falter as entrepreneurs or fail to initiate their journey is their fixation on the endgame. They perceive an expansive online presence, a multitude of customers, and an engaged audience as insurmountable hurdles. The sheer magnitude of work daunts them, sowing doubt about their ability to attain their aspirations.

What often eludes them is the recognition that everyone starts somewhere, and the human mind excels at magnifying the specter of failure and the weight of fear. The path to achieving a monumental goal isn't about attempting to tackle it all at once but taking incremental steps.

Upon closer examination, what initially appears to be an imposing goal resembles the harmless sweater in your closet. Your grand ambition might intimidate you when viewed as a finished product, but a closer inspection reveals a sequence of smaller, attainable goals that collectively pave the way to your desired outcome.

The Rituals That Drive Goal Achievement — Boost Your Success

Raise your hand if this sounds familiar: “I excel at initiating projects, but sometimes I lose steam and fail to follow through to completion.”

If your hand is up, you're in good company – mine is raised as well.

Here's the typical scenario: You start off brimming with motivation, meticulously jotting down a list of your goals and year-end aspirations. Yet, somewhere around the second or third week, that initial fervor wanes. You may find yourself musing, “Jogging in place every day is surprisingly dull,” or perhaps, “A little rain outside won't hurt; I can skip a day.”

One skipped day begets another, and gradually, you find your goals slipping through your fingers. You become disheartened, questioning your own discipline and wondering if something is inherently wrong with you because you couldn't maintain your motivation.

Let's halt that thought right there and introduce a vital concept:

Anyone can work diligently when they're motivated. What distinguishes successful individuals from the rest is their unwavering commitment to their craft, irrespective of their emotional state.

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

While we frequently envision the final outcome, we often overlook the laborious journey to reach it. In our minds, shedding 20 pounds, securing a substantial raise, or birthing a groundbreaking startup idea seems straightforward. However, in reality, these achievements demand countless hours of tireless effort.

It's not solely about possessing passion or motivation; it's about cultivating the practice of repetitive actions.

Rather than fixating on the outcome, shift your perspective to the ritual.

Think of daily routines like brushing your teeth or washing dishes. You perform these tasks without contemplating the distant rewards they may yield. They are simply ingrained in your daily regimen.

This is the mindset you must cultivate to pursue long-term goals successfully.

Transform the pursuit of success into a habitual practice.

According to a study by the European Journal of Social Psychology, it takes an average of 66 days for a habit to become automatic – a little over eight weeks of consistent daily action. If you can commit to two months of discipline, you significantly enhance your likelihood of realizing your long-term goals.

I recommend leveraging apps like Streaks and Momentum to monitor your progress with daily habits. Alternatively, go old-school with a physical calendar, marking a big X for each day you adhere to your habit. Transform it into a personal challenge and strive to maintain an unbroken streak.

For the gamers among us, consider HabitRPG, an app that gamifies life, treating your daily routines as quests in a role-playing game. If fantasy isn't your style, SuperBetter can further gamify your life while tracking your progress toward self-improvement.

Crafting Your Success Environment: The Hidden Key to Achievement

Let's begin with a dating analogy. We all know that the setting significantly impacts the success of a date. Regardless of your charisma, a date can quickly turn awry if you find yourselves at an open mic night where a performer passionately recites slam poetry about their Oedipus complex. It's an experience that, in hindsight, makes us wish we could impart some wisdom to our younger selves.

But how does dating relate to entrepreneurship, besides the bleak prediction that startup founders might rarely have time for it? Well, it all boils down to the importance of the environment.

If you're genuinely committed to achieving your goals and effecting change, you must transform the environment in which you operate.

Attempting to eat healthily while surrounded by unhealthy temptations or striving for peak productivity amid a sea of distractions is akin to an uphill battle. In essence, change is impossible without a conducive environment.

According to writer and designer Jack Cheng, every object in our world emits a habit field, carrying a unique set of attitudes, memories, and habits. This is why working from your bed proves challenging compared to a focused desk environment. Your brain instinctively associates your bed with rest and relaxation, making it difficult to seamlessly switch to a work mode.

Recalling our earlier point about the importance of establishing the right processes and habits for achieving long-term goals, manipulating these habit fields plays a pivotal role.

Learning to shape your habit fields is a substantial step toward enhancing productivity and realizing your goals. Armed with this insight, start crafting environments that nurture your positive habits.

Discover the work environment that best suits your productivity needs or carve out an unutilized corner in your home as a designated workout space. Here's the tricky part – ensure these areas serve their designated purposes exclusively.

By mastering your environment, you set a course toward becoming the person you aspire to be by year's end.

Turning Talk into Action: Your Blueprint for Achieving Goals

Setting a New Year's resolution is a common practice, but it takes a unique individual to transform that resolution into a reality through a blend of strategic planning, unwavering persistence, and resolute willpower. Indeed, words come easily, but true achievement demands action. By embracing the methods outlined here, you'll transcend mere talk and walk the path of accomplishment.


Olivia Martinez

Olivia Martinez


Discover the Innovative All In One Platform

Try a 14-Day Free Trial